VerticalMarketing, Inc. (VMI) is a privately owned company founded in 1985 and incorporated in January 1987. The vendor focuses exclusively on customer relationship management (CRM) system implementation and support. VMI is a certified Microsoft Business Partner and certified Sales Process Consultants, and holds certifications in a wide range of CRM products.
VMI has been implementing CRM solutions for over twenty years, and has completed more than 1,000 CRM projects using such CRM titles as crmEZ, Microsoft CRM, crmGold.net, GoldMine, Sage CRM, SalesLogix, ACT!, Maximizer, Salesforce.com, and others.
VMI’s staff consultants manage projects, design solutions, and conduct training. Its consultants are trained in sales and marketing processes and sales management as well as in CRM. VMI also has a technical team of engineers to implement the designs discussed in needs assessment meetings with consultants by configuring the systems and by directing the work of programmers. They offer system troubleshooting, as well as help desk support for customers.
VMI programmers write any custom code needed for projects. This could include code for customizing systems, cleaning data, linking to other systems, etc.
Headquartered in Manassas, Virginia (US), VMI has US regional offices in Washington, DC, Los Angeles, California, Atlanta, Georgia, New York, New York, and Massachusetts, as well as an office in India.