Unica

Unica Corporation's vision is give companies the tools they need to deliver high-performance marketing, from beginning to end. The company provides enterprise marketing management solutions for companies that want to optimize customer acquisition and relationship management, streamline processes, and empower strategic planning. Unica counts more than 250 businesses worldwide that rely on its software and services. The company is privately held with offices in the USA, UK, Australia, and Singapore; and a worldwide network of partners. Unica's solutions support the following:

- Gather and analyze knowledge from multiple data sources - Identify customer wants and needs - Plan, execute, and manage tailored programs for interactions through multiple touchpoints - Measure and optimize marketing effectiveness

Enterprise Marketing Management (EMM) Affinium Suite Unica's Affinium Suite includes Affinium Campaign, Affinium Model, Affinium Plan, and Affinium Leads.