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Vertical Marketing--What Is A Vertical? (4 Pages)
by Olin Thompson
Dec 9, 2004
Abstract : What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think.
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| 2. |
A Positioning Process Helps Product Marketing Managers Do More (3 Pages)
by Lawson Abinanti
Feb 12, 2007
Abstract : Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and sales.
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Marketing Automation: Coming of Age Slowly (6 Pages)
by P.J. Jakovljevic
May 15, 2004
Abstract : Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.
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| 4. |
Marketing Automation: Coming of Age Slowly (5 Pages)
by P.J. Jakovljevic
Jun 20, 2003
Abstract : Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.
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Free Sample Affidavit Form, Examples, Templates (1 Page)
by TEC Staff
Apr 16, 2008
Abstract : Free list of 47 affidavit form samples, examples, and templates. Free affidavit definition, affidavit format template. Read most famous affidavits. In federal procurement context, the soliciting organization may require bidders to sign a specific affidavit, like the following: affidavit of publication, affidavit of individual surety form (SF28), appointment affidavit form (SF61), affidavit of mailing, non-collusion affidavit, sworn affidavit of authenticity of documents, contract affidavit form, bid/proposal affidavit form, contract assignment affidavit form, emergency purchase affidavit form, trade secret confidentiality affidavit form, or financial affidavit form.
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| 6. |
No-Bid Letter, FREE Template and Sample (1 Page)
by TEC Staff
Mar 15, 2008
Abstract : A no-bid letter is a written statement expressing the sender's intention, not to bid or submit a proposal to the organization that sent an invitation to do so. Read tips on how to write a professional, effective no-bid letter. FREE template, sample, and tips. Get your FREE RFP Letters Toolkit, 2008 Edition
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| 7. |
The Seven Deadly Sins of Software Marketing (5 Pages)
by Joseph J. Strub
Jul 9, 2007
Abstract : Huge amounts of money are spent on marketing collateralï¾—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.
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| 8. |
Sales Is from Mars, Marketing Is from Venus (3 Pages)
by Carla Reed
Feb 23, 2006
Abstract : There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such as auto identification technologies, radio frequency identification, sensors, and voice activated technologies, may be able to narrow this gap.
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| 9. |
Writing an RFP, FREE Template and Sample (1 Page)
by TEC Staff
Mar 15, 2008
Abstract : Learn tips on how to write an RFP. FREE Template and Sample of an RFP
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